Bunbury Music Festival Mobile Application + Brand Identity
Overview
Bunbury is a three-day music festival that takes place in Cincinnati at Sawyer Point Park & Yeatman's Cove on the banks of the Ohio River. This new brand identity reintroduces the annual music celebration that went on hiatus in 2020. The app exists as entry for attendees with a ticket feature, format to inform attendees, and personalized schedule to optimize the weekend. Bunbury means “to have a made up excuse to get out of doing something boring”. The whimsical escapism definition of the word is showcased in the designs to allude how live music acts as an escape and sometimes a valid excuse to put your responsibilities on hold.
Timeline
Process Book︎︎︎
Bunbury is a three-day music festival that takes place in Cincinnati at Sawyer Point Park & Yeatman's Cove on the banks of the Ohio River. This new brand identity reintroduces the annual music celebration that went on hiatus in 2020. The app exists as entry for attendees with a ticket feature, format to inform attendees, and personalized schedule to optimize the weekend. Bunbury means “to have a made up excuse to get out of doing something boring”. The whimsical escapism definition of the word is showcased in the designs to allude how live music acts as an escape and sometimes a valid excuse to put your responsibilities on hold.
Timeline
Process Book︎︎︎
Brand Identity Process
Bunbury means “to have a made up excuse to get out of doing something boring”. I referenced the whimsical escapism definition of the word when designing. To allude how live music acts as an escape and sometimes a valid excuse to put your responsibilities on hold. By benchmarking a feel of the new and improved festival, I was able to move in this modern direction: energetic, local, and safe.
Bunbury means “to have a made up excuse to get out of doing something boring”. I referenced the whimsical escapism definition of the word when designing. To allude how live music acts as an escape and sometimes a valid excuse to put your responsibilities on hold. By benchmarking a feel of the new and improved festival, I was able to move in this modern direction: energetic, local, and safe.
Opportunity Assessment
Moodboard
Logo Iterations
Design System + Application
Mobile Application Process
In comparison to existing ticket purchasing and various music festival interfaces, the Bunbury app falls short. The existing Bunbury app is outdated and inefficient. It only allows the user to access general information and lineup, featuring a favorite feature but no secondary function. Opportunities include education local/commuting users and users unfamiliar with featured artists, consistent navigation system, clear layout, and communication of the meaning behind “Bunbury”.
In comparison to existing ticket purchasing and various music festival interfaces, the Bunbury app falls short. The existing Bunbury app is outdated and inefficient. It only allows the user to access general information and lineup, featuring a favorite feature but no secondary function. Opportunities include education local/commuting users and users unfamiliar with featured artists, consistent navigation system, clear layout, and communication of the meaning behind “Bunbury”.
Heuristic Analysis
