MM invites bold collaboration that provokes readers to fearlessly document their lives through the art of film photography, featuring close up interview articles, real insight, and any film format that ends in “millimeter”.
The wordmark was the first design element. A high contrast typeface was selected and fierce serifs were added to communicate the feel of the publication. Inspiration was collected to illustrate the mood and general feel of the spreads before deciding style standards.
The final style guide includes sans serif typefaces and minimal colors to allow the publication’s photography room to shine. The type treatment utilizes space to communicate the different types of millimeter film can be taken on.
The final publication includes 11 pages, interviews, quotes, and an index. Three cover designs and a promotional video were also created.