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Effective Storytelling for Key Audiences: HealthSource of Ohio 









The Live Well Collaborative
Design Research
Spring 2024


























Kickoff
Background

HealthSource of Ohio

For 47 years HealthSource has provided healthcare services in underserved communities that have transformed people’s lives. There is an immediate need to tell that story, to educate the community on the range of services that are available, as well as demonstrate to philanthropy the value of the services provided and the direct impact.

How might we help HealthSource create a Toolbox for sharing “impact stories” for 2 target audiences: Donors/Philanthropic Organizations and Community Partners?




Project Timeline












Phase 01
Research
Effective Storytelling Strategies





Over 150 Articles Analyzed + Benchmarked




Bucketing Information
Interviews + Synthesis

Primary + Secondary Research Overlap







Quotes Regarding HSO’s Mission








Identified Oppurtunity Areas
Archetype Building








HealthSource Eastgate Pediatrics and Dental Tours


Field Visits
HealthSource Felicity School Based Health Center










Phase 02
Ideation
Effective Storytelling Strategies


Toolbox Themes



Various Mapping





Personas



Quick Wins








One-Pager




Elevator Pitch Activity

Networking Database
Story Archive










Phase 03
Refinement
Effective Storytelling Strategies


Final Deliverable
Story Database
Building Empathy

A collection of stories shared in primary research. Organized + filterable by themes for the goal of locating stories when needed.








Final Deliverable
Networking Database

Building Connections



An internal + external networking tool. Organized by degree of connection + storytelling themes for the goal of identifying mutual connections.












Handoff
Implementation
Example + Plan

A journey map of how to utilize the networking map to connect with HealthSource’s aspirational connection, The Joe Burrow Foundation.





Our final deliverables from Ideation + Refinement will be implemented by HealthSource of Ohio in the near future after adjusting to leadership change. 









© Ellie Joyce 2024